The Next Trillion Dollar Industry: The Opportunity Within

In The Next Trillion, Pilzer exposes the truth about why half the U.S. population is unhealthy and overweight: Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry.

In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy—an industry ripe with entrepreneurial opportunities that will eclipse those of today’s Internet-based companies.

In The Next Trillion, Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement—healthier foods, vitamins, nutritional supplements and fitness programs—and why consumers will create a virtually limitless and sustained demand for wellness-based products.

Many of the products that will take this new industry from a few billion dollars to a few trillion are still in the laboratory. Yet, as Pilzer explains, the greatest entrepreneurial opportunities will be in distributing rather than in manufacturing wellness products and services.

The Next Trillion is for businesspeople and consumers wanting to control where one-seventh of their earnings go every year. It is important for anyone who’s ever tried to control their weight or maximize their health, or for anyone working in today's healthcare industry. And it is a critical must-read for entrepreneurs who want to know where the greatest opportunities lie ahead in the next two decades.

Above all, The Next Trillion offers an exhilarating vision of health and fitness—true wellness that is far more than skin deep.

Click here to see the "Next Trillion" video by Paul Zane Pilzer

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The Wellness Revolution

The Perfect Storm of Opportunity By Paul Zane Pilzer


One seventh, $1.5 trillion, of the U.S. economy today is devoted to the healthcare business, what Paul Zane Pilzer refers to as the "Sickness Industry." However, by the year 2010, an additional $1 trillion of the economy will be devoted to products and services that keep us healthy, make us look or feel better, slow down the effects of aging, and prevent diseases from developing altogether. The implications of the shift to proactive wellness are far reaching from health to beauty to food to medicine.

In 1908, Henry Ford's Model T launched the trillion-dollar automobile industry. In 1981, IBM's PC launched the trillion-dollar personal computer industry, which grew so fast that PC sales surpassed U.S. auto sales in only ten years. The trillion-dollar industry of the twenty-first century has arrived, and it promises to similarly revolutionize our lives and offer entrepreneurs and investors the opportunity to amass great fortunes.

This next big thing is the wellness industry, and The Wellness Revolution shows you how to state your claim now while the market is ripe.


In The Wellness Revolution, best-selling author Paul Zane Pilzer—a world renowned economist, lay rabbi, presidential advisor, college professor, and entrepreneur—shows you how to tap into this next trillion-dollar revolution. Already a $200 billion business, with most of its revenue coming from vitamin sales and health club memberships, the wellness industry is just now taking off. In just ten years, an additional $1 trillion of the U.S. economy will be devoted to providing healthy people products and services to maintain their health.

Whether you're an entrepreneur, investor, or distributor,

Pilzer will show you how to get in on the ground floor of this burgeoning industry by explaining:

• The scope and potential of this budding business
  
• Why the $200 billion in proven demand is only the tip of the iceberg


• How to maintain demand for your wellness products and services


• How to identify new markets, such as Wellness Insurance


• How to make your money in wellness distribution


• How to utilize your assets to choose your best wellness opportunity


• And much, much more

In The Wellness Revolution you'll learn how several entrepreneurs have already built $100 million wellness businesses—people like Steve Demos of Silk soymilk or Jill Kinney of Club One fitness—and why their success is just the tip of the iceberg in this emerging $1 trillion industry.

The wellness industry is on the verge of changing our lives as much as did the automobile and the personal computer. Learn how to reap the benefits of this pervasive and eternal industry with the step-by-step, fortune-making plan detailed in The Wellness Revolution.